Ostrom Wins World's Best Challenger Brand at Charge Awards


Karl Villanueva


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Ostrom wins big at the Charge Awards 2022 event in Reykjavik, Iceland — winning the World's Best Challenger Brand among a competitive field of energy companies.

The event was held on October 17-18, 2022 at the beautiful Harpa Concert Hall in Reykjavik, Our co-founder and CMO/CPO Karl was there for a panel discussion and to receive the award. In order to secure the nomination, Ostrom had to pass two stages. The first stage was a brand survey that was sent to new customers who have signed up by the Charge Awards organizers. Here we would like to take the opportunity to thank all our dear and loyal customers who have been supporting our mission from day one!

The second step was a comprehensive case study outlining the brand's target segment, uniqueness, main value proposition and more. Thanks to Ostrom's unique blend of slick yet relatable marketing, a great and smooth product with our website + app + tariff, and our always outstanding customer support team, we were able to impress the judging panel to win the award.

The award itself was a 5 kilo slab of rock, which was very cool and luckily did not require additional luggage allowance!

Ostrom winning World's Best Challenger Brand 2022.